Tuesday, January 23, 2018

Shhhh.... Listen, YOU MIGHT LEARN SOMETHING

"Taste the Feeling" 

Coca-Cola has been refreshing the world for over 125 years, and with well over 56 different slogans in the past couple years, Coke has been using the advertising industry in an effort to steal the hearts of their customers. Although Coke is still sold in every Wal-Mart, Safeway, FredMyers, and any other grocery and convenience store you could find across the nation; Coke's sales in the States is dropping dramatically. Why is this?

It might have to do with the fact that the demand for Soda has dramatically dropped in the past couple years due to the United States obesity epidemic, or it may have to do with its current advertisements and/or funding of other organizations that Coke is involved with, or maybe even the new sugar tax that has been implemented in places such as Seattle WA. Nonetheless Coke has prided itself on the value proposition of enduring through service as they "refresh the world, inspire moments of optimism and happiness, create value, and make a difference," but coke has been running into some difficulty in the social media-world. More than 50% of Coke's post from viewers on Instagram are positive with words such as "I love coke and coke cola x" or "😍😍 Coke" or  "#cokeforlife" but the other comments have had a bit more disrespect to show in relation to Coke's continued support in sponsoring the Iditarod Race and their relation to pollution in the oceans.  


  Coke like many others is also facing the constant stress of dealing with marketing and advertising in an ever-changing and developing world. To stay at the forefront of the technology and social media driven society we live in today, firms and businesses of all types have had to think outside the box and become more unique than their competitors. For Coke to continue to sell its products it has to do something extraordinary, such as Seth Godin wrote in his book "Purple Cow." Seth speaks about the fact that people are no longer interested in seeing normal cows, they want to see a purple cows- something new and different. But eventually purple cows will get boring and shortly thereafter you as the producer will need to create something just as new and exciting. Meaning that in todays world- companies have to always be more exciting than they were yesterday. To combat this Coke has produced a new line of diet drinks to try to kick start their "something new." Giving their customers a purple cow in the pasture, rather than just the same boring old brown one. Hopefully in time they will be able to invent a pink poka-doted cow to further their success. 

As if trending isn't enough, Coke also has to figure out a way to endure through the social media stage- and bring customers happiness. Putting myself in Cokes branding managers position for a second- I would do just as they are, and continue to disrupt the messages that are being sent, all the while continuing to promote happiness, optimism, value- and make a difference. #CocaColaRenew




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