Burger King vs. McDonalds
Another marketing campaign Burger King chose was less detrimental to McDonalds
as it focused on Net Neutrality and educating
the public on what was going on at a more legislative level, in doing this
Burger King was able to advertise itself in a less direct way. The video Whopper Neutrality
has Burger King staff portray a version of Net Neutrally in efforts to educate
it customer, in a comical setting, In this campaign Burger King has also joined
in on the fun by having the Burger King-himself hold FCC Chairman Ajit Pai
large Reese's cup. Showing yet again that Burger King isn’t afraid of the marketing
consequences. 
Burger King, initially
called the "Insta-Broiler," was opened in 1954. Founded by Keith J. Kramer and his wife's
uncle Matthew Burrs in Jacksonville Florida. Later to be bought out by
franchisees James McLamore and David R. Edgerton, who then created the idea of "Insta-Burger King," which later
became Burger King. 
In
the last ten years McDonalds and Burger King have dominated the fast food
industry, during that time McDonalds has remained the larger of the two.
Although this may be the case, Burger King doesn't let this slow them
down, and their marketing stances reflect this. Burger King has chosen a
truthful yet daring style of marketing, one that may help them outshine the
large hovering shadow of McDonalds.As Burger King is consistently trying to stand up and stand out, they have chose to put being subtle to the back burner. Burger King's #ScaryClownNight advertisement video is just one example of this. In the video Burger King presents Ronald McDonald as our worst nightmare- a scary clown. Although this may not freak out some people, this idea may make others scared to drive through the drive though at their local McDonalds or even scare the kids away from the idea of a happy meal.
Everyday 11 million guests on average visit Burger King's restaurants, with
this in mind Burger King will more than likely continue to make a statement-
although this statement may make a few customer walk, the publicity they have
gained makes it worth the loss.
