Shhhh.... Listen, YOU MIGHT LEARN SOMETHING

"Taste the Feeling" 

Coca-Cola has been refreshing the world for over 125 years, and with well over 56 different slogans in the past couple years, Coke has been using the advertising industry in an effort to steal the hearts of their customers. Although Coke is still sold in every Wal-Mart, Safeway, FredMyers, and any other grocery and convenience store you could find across the nation; Coke's sales in the States is dropping dramatically. Why is this?

It might have to do with the fact that the demand for Soda has dramatically dropped in the past couple years due to the United States obesity epidemic, or it may have to do with its current advertisements and/or funding of other organizations that Coke is involved with, or maybe even the new sugar tax that has been implemented in places such as Seattle WA. Nonetheless Coke has prided itself on the value proposition of enduring through service as they "refresh the world, inspire moments of optimism and happiness, create value, and make a difference," but coke has been running into some difficulty in the social media-world. More than 50% of Coke's post from viewers on Instagram are positive with words such as "I love coke and coke cola x" or "😍😍 Coke" or  "#cokeforlife" but the other comments have had a bit more disrespect to show in relation to Coke's continued support in sponsoring the Iditarod Race and their relation to pollution in the oceans.  


  Coke like many others is also facing the constant stress of dealing with marketing and advertising in an ever-changing and developing world. To stay at the forefront of the technology and social media driven society we live in today, firms and businesses of all types have had to think outside the box and become more unique than their competitors. For Coke to continue to sell its products it has to do something extraordinary, such as Seth Godin wrote in his book "Purple Cow." Seth speaks about the fact that people are no longer interested in seeing normal cows, they want to see a purple cows- something new and different. But eventually purple cows will get boring and shortly thereafter you as the producer will need to create something just as new and exciting. Meaning that in todays world- companies have to always be more exciting than they were yesterday. To combat this Coke has produced a new line of diet drinks to try to kick start their "something new." Giving their customers a purple cow in the pasture, rather than just the same boring old brown one. Hopefully in time they will be able to invent a pink poka-doted cow to further their success. 

As if trending isn't enough, Coke also has to figure out a way to endure through the social media stage- and bring customers happiness. Putting myself in Cokes branding managers position for a second- I would do just as they are, and continue to disrupt the messages that are being sent, all the while continuing to promote happiness, optimism, value- and make a difference. #CocaColaRenew

Marketing News:

Are Diet Drinks Going out of Style?

In a recent article "Diet Coke gets a New Look, Adds Flavors in the Move to Overcome Slump" by AdAge , we are informed that in 36 years Diet Coke is releasing its biggest marketing makeover in attempt to gain the favor of millennials.  According to AdAge the marketing team will be launching ads which will have, " a blend of male and female celebrities and influencer. But the spots steer clear of A-list pop stars like Taylor Swift..."

For the past several years Diet Coke has suffered from a loss in sales due to the recent hit of zero calorie drinks and sparkling water. Therefore it was time for a change in their marketing efforts to keep up with the new ideas. Although Coke will be featuring 4 new flavors in January, Coke will be sticking with a similar formula for its current diet coke fans. They will continue to use aspartame, and in the new flavors will be adding another artificial sweeter called acesulfame potassium. To find their current combination of featured flavors, Diet Coke ran focus groups with more than 10,000 people and tested 30 potential flavors.

To further their market plan, Coke is also presenting a new can, a "sleek" 12 oz can with a vertical stripe. Although the numbers aren't out quite yet on what exactly Diet Coke is sinking into its new campaign, in the years 2015 and 2016 the company averaged about 46.8 million dollars spent. So in mid January the world will view the new "sleek" cans and hopefully Diet Coke's money will be well spent.

"Because I've Got to Have It" is the new Slogan Coke-Cola has chosen for their new line of drinks. Coke-Cola is a company that is focused on "enduring". Through their mission, Coke-Cola's is determined to "refresh the world, inspire moments of optimism and happiness, create value, and make a difference". So to do this, they have chosen to kick start a new brand for their company- something that has the ability to put them at the forefront of marketing to reach those who look for the new and exciting things to "try." Although this isn't exactly a new marketing approach considering beverage companies like Redbull have been doing it for years, the possibility of changing a few flavors may be just the kickstart Diet Coke needs.

Here I am!

A little about me...

As a Business Administration major with an emphasis on Entrepreneurship as well as a degree in Early Childhood Development. I decided winter term would be the best time for me to take this marketing course, because of course it is a requirement in my degree. More importantly I wanted to take this class and use it to develop my families cattle business, and/or to develop my own future preschool business (fingers crossed it happens).

Although I haven't always known the business I have wanted to own, I have always known that I wanted to be a business owner and an entrepreneur like my father. I know that in todays world marketing is everything. For me I hope to learn and grow from this class and build my own understanding and market plan to use on and in preparation for these two businesses.

Outside of school I enjoy spending time with my family, friends, traveling, watching a good movie, playing with the cattle herd (I know this may seem weird- but they are show cattle), and last but certainly not least spending quality time with my Siberian Husky- Balto.